The Project:

Champagne Package + Influencer Marketing

Ongoing campaign -- 1 year benchmark case study

1 platform strategy -- Instagram

Overview:

The social media strategy for our fashion apparel industry client is focused on the following:

Developing consistent content strategy that highlights the diversity of product

Introduce product to lifestyle audience outside of fashion industry

Develop influencer relationships through takeovers and brand partnerships

Sample of styled images and video graphics:

Strategy & Tactics:

• Developed consistent social media content and posting schedule focused on driving key messaging
• Developed influencer marketing strategy to introduce product to top social media influencers to further brand awareness
• Styled lifestyle images of product for social media channels
• Developed Instagram advertising campaign to expand reach and further brand awareness efforts
• Actively monitored social media accounts for brand engagement, conversation, and mentions
• Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos

The Results:

Influencer Marketing

• Secured partnership with fellow social media influencer, actor, comedian and entertainer Kevin Fredericks to showcase apparel on his social media channels as well as promote clothing on All Def Digital youtube series that as a subscription base of over 4,000,000 
• Increased online merchandise sells by 33% and expanded into international markets such as Asia, Portugal and Canada
• Target content campaign received 3.8K+ impressions